Waddington Electronics Inc.

office (401) 781-3904
fax (401) 781-1650

  Servo Driven Roll Feed Direct Drive LD series

You build the best dies

Your Customers want the best parts.

Shouldn't you have the best feeds.

Servo Driven Roll Feed Direct Drive LD series  

Waddington True Feeds deliver the accuracy, speed, and reliability you need to deliver the best parts.





Change of Ownership


Dear Waddington Electronics Customer,
Please see attached announcement regarding the sale of the assets of Waddington Electronics Inc. to Press Room Equipment Company LLC.

I will continue with PRE. in a consulting role and I look forward to continue working with you in the future.
Please feel free to call me with any questions or concerns you may have.

John Waddington Consultant
Press Room Equipment Company LLC.


June 20, 2018
Dear Waddington Electronics, Inc., customer:
We are excited to announce the acquisition of the assets of Waddington Electronics, Inc. by Press Room Equipment Co. LLC.  Press Room Equipment Co. is a leading manufacturer of press feeding, material straightening, and coil handling equipment.  The addition of  Waddington Electronics? High Speed, Precision Servo Feeds and Loop Control Devices, along with our previous acquisition of Norwalk Innovation Un-Coilers, has expanded our ability to deliver quality equipment to the stamping, roll forming, and wire forming industries.  We invite you to join Press Room Equipment Co., Norwalk Innovation, and Waddington Electronics at the Fab Tech show in Atlanta.   We will have our latest products on display.
Press Room Equipment Co., LLC will continue to build and support the Waddington Electronics high speed servo feeds and Sona-Trol loop control system, using the designs and features that have been so popular in the industry.  You can continue to use the Waddington  phone and fax numbers, website, and email to place your parts and equipment orders.  The phone and fax number will be redirected for the near future. 
We have consolidated the manufacturing operations to our existing location in southwest Missouri.  The plant address is below.
Press Room Equipment Co. LLC
807-A N. Prince Ln.
Springfield, MO 65802
Ph:  800-688-2645
Fx:  417-864-3667
John Waddington will continue with the company in a support role.   For sales, please ask for Steve Cox or Gary Moore; Technical Support is Bob Green, George DeMelo or Dustin Floyd; and, Accounts Receivable is Tracey Hilton.
I am always available for questions or comments.  The whole team is here to support your company with quality products from Press Room Equipment Co., Norwalk Innovation, and Waddington Electronics.
Steve Cox


New 2018

Caterpillar Feed

Fly around

For formed and other shaped products

Many diffrent attachment chains and grippers available


New 2018 Sneek Peak

  • Feed and Form

  • Upgraded tandem wire feed

  • New light duty cascade rolls

  • LT Pull rolls

  • Twin Drive edge driven feeds

  • APR3 retrofit kit

Micro Straightener

HD feed Design Update

Micro Straightener with 3/8" diameter rolls  

NEW  for 2016

Superdancer shaft version

For connection to your existing mechanical linkage.
Super Dancer Sensor Box

Eliminate worn out dancer Potentiometers forever !


NEW  for 2017!

New low cost packages from Waddington

LDDD feeds with compact motors and amplifiers add up to big servo performance at a lower cost for applications that don’t require as much power as our standard feeds.

Roll Feed


NEW  for 2017!


Twice the grip.

Roll Feed Tandem Roll

Four roll feed design offers twice the grip for heavy material.

Tandem Roll Feed  Tandem Roll Feed

Four roll LC Feeds have the power and strength to cover a wide range of applications.

When moving heavy loads 4 roll feeds give twice the traction to insure proper strip position.

With all the great features of our standard LC feeds, four roll Waddington feeds deliver material to your punching machine quickly and accurately.

Available with all of our easy to use feed controls covering the full spectrum of punching and cut off applications.


NEW  for 2016!

New pull roll design offers lower cost with high performance.

Pull Roll LT style

When you don’t need a powered straightener but need a way to pull material into a free loop you need a Waddington pull roll.


NEW  for 2015!

Nano Wire Feed

Feeds for very small wire and flat stock

Roll Feed for very thin wire  

NEW  for 2014!  
TL Series

Feeds for very thick materials

Features digital indicators for fast precision setup.

Available with CR and CS series controls


Roll Feeds for very thick material  

LDUD True Feed  fits on Minster Pulsar.

0600ldud on pulsar

Multi Media: Servo loop in operation.

Triple Feed and Quad Feed

Innovative design allows feeding many strips at once.
Quad Roll Feed


Multi strip straighteners


Quick Links

sharp tools  
  Loop Controls    

About Us

Since 1956 Waddington Electronics has supplied controls and machinery to industry around the world.

Our focus is on providing the highest quality equipment including servo driven Roll Feeds, Precision Stock Straighteners, Loop Controls, and EZ Circuit analog control building blocks, calculation,  and instrumentation modules.

We are an equipment sponsor to the TMA training center. providing a servo feed and stock straightener to the Chicago area training facility.

We are a member of PMA , the metal stamping association.

Thank you for visiting, and feel  free to contact me with your questions or comments

John Waddington

Waddington Electronics

Official PayPal Seal

american express, 
visa, mastercard    Credit Cards Accepted
  Tooling & Manufacturing Association
  TMA Equipment Sponsor
  What's New